Before we start today's content, let's talk about a word - “Fujian business”, Fujian abbreviation “Min”, is located in the southeast coast of China, and the treasure island across the sea, but its provincial arable land is scarce. Scarce arable land in the province, there are eight mountains and one water and one field, in such an environment, resulting in the Fujian people immigrants and reverence for the tradition of business, but also nurtured the pioneering and courageous world of the Fujian businessmen.

The spirit of not afraid of hardship, unity and love, bold and righteousness has influenced the growth of generations, “love to work hard to win” has become a major feature of the global Fujian businessmen.
Today we want to interview is a local Fujian people, more than ten years ago with his family came to Shaanxi Ankang not far away from thousands of miles to open his first store “Min Dong Auto Parts”, since then began the cause of the struggle, and we also feel from the name of the store owner printed in the bones of the Fujian business sentiment.

Let's get to know the sentimental Min businessman, Ribbon Shaanxi Ankang franchisee “Min Dong Auto Parts” - Wang Dongdong.
Responsibility / entrepreneurial spirit
In Fujian, there is a saying that “young people do not fight, old age, no reputation”, Mr. Wang initially left his hometown to go out to fight is to make a name for themselves, to bring a better life for their families, to say that the original intention of entrepreneurship, it should be from the shoulders of the “responsibility”.
At the beginning of the venture, Mr. Wang did not know what industry to choose to start fighting, tried some industries are no end, and finally found that the automobile industry has a lot of space.

Mr. Wang said he likes to study the car, chat with friends most of the topics are related to the car, then the car is considered a luxury, to have their own car is everyone's dream, every car needs maintenance, repair, then you need vehicle maintenance products, spare parts, along this line of thought, so there is a total of Mr. Wang's “Min Dong Auto Parts “store, until now.

“At the beginning of the store's products are very single, only do full car parts, I run my own market, run customers, it is very hard, but must adhere to, because entrepreneurship is not a simple thing, it requires you to continue to accumulate, well after the efforts of a small success, a lot of trust in my customers have been with me to the present, with the expansion of the business, I also have their own employees. ”

“So step by step, initially just to take up the responsibility of the family, and now the meaning of responsibility has changed for me, more for a social responsibility, to trust my customers, to follow my partners, responsible!” Mr. Wang said.
Choice / Based on Sentiment
With the improvement of people's lives, as well as the use of vehicles to change the concept of vehicle owners for vehicle maintenance more and more attention, then the demand for vehicle maintenance products will be more and more, according to the idea of the lubricant industry's market prospects are very broad, but the market has a lot of lubricant brands, how to choose the brand is the most difficult problem.
Initially, Rippon sales manager found Mr. Wang, Mr. Wang recalled that, at that time, was at a loss, for the choice of lubricant brand running around, until the Rippon sales manager to find me, for me to introduce the Rippon brand, and invited me to visit the headquarters of the Rippon.

It is said that there are four joys in life - meeting old friends in other places, when I came to visit the headquarters of Ribon, I realized that Ribon is also a “Minshang” enterprise, which really made me very excited, to say that before the sales manager's words were to make me pay attention to Ribon, and so on, when I saw Ribon's strength of the enterprise and the same Minshang enterprise's sentiments, I really chose Ribon.

Mr. Wang later lamented, we Min businessmen do business is very honest, do products are also very real, do business with us Min businessmen, customers will not lose out at all.
Follow / from trust
I joined Ribbon so many years, the quality of oil has been very good, the cooperation of customers are very recognized by the brand, I personally researched some of the end consumers, they said that good lubricants can make the car fuel-efficient, but also to make the vehicle more resistant to build, Ribbon's oil to do both, before using some brands of oil impurities, after a period of time, some parts of the car will be clogged, you have to go to the maintenance store to clean up, but the oil is very durable. Nippon's oil is very durable, and there are no impurities and very little carbon buildup.

This brand of oil has proven to be really good, which is why I've stuck with the Nippon brand for years.

One year my store entered a period of confusion, probably in 2017, when my business model is to use the store's auto parts products to drive the sales of lubricant products, has been operating okay but then the performance has been declining, tried a lot of ways to adjust the direction did not work.

At a loss when the Nippon through the performance table found my store problems, Nippon enterprise staff began to take the initiative to communicate with me, the regional manager also went to Ankang to communicate with me face-to-face, found the problem, began to adjust the store's business model, from the sales, planning, operation, service, etc. to give me a great deal of support, the store business slowly reversed, began to get on track, so I am very touched.

Recall and the state of these years of acquaintance, we have truly become a family, I have the state of the other brands can not be compared to the sentiment of the state of the day, the state has really come to our franchisees in the middle of the service for us, the concessions real to us, so that we can maximize the benefits of the real “family, a heart”.

In the future, I hope that Ribbon brand will be bigger and stronger, and I also hope that my Min Dong auto parts will go farther and farther under the big platform of Ribbon.